At just 22 years old, JoJo Siwa has built a multifaceted career that spans reality television, pop music, global merchandise sales, and even real estate investments. As of 2025, her estimated net worth is $20 million, a figure driven by her savvy branding, musical career, and powerful presence in the children’s entertainment space.
Early Life and Family Roots
Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska, to parents Jessalynn and Tom Siwa. Her mother, a professional dance instructor, played a significant role in shaping JoJo’s early interest in performance. Her father is a chiropractor. Raised in a close-knit, supportive family, JoJo’s bold personality and flair for the stage were evident from a young age.
She began dancing before the age of five and gained national fame after appearing on “Dance Moms” in 2015 and 2016, where she stood out with her colorful wardrobe, huge hair bows, and boundless energy.
Rise to Fame and Branding Genius
Siwa didn’t stop at being a reality TV star. She capitalized on her popularity with a strong digital presence, launching a YouTube channel that quickly gathered millions of subscribers. Her 2016 hit single “Boomerang”—which tackled cyberbullying—helped establish her as a teen pop sensation. She followed it with tracks like “Kid in a Candy Store” and expanded her brand far beyond music.
Perhaps her most iconic business move was the launch of her signature hair bows. Priced around $9 each, these bows became a massive hit among kids worldwide. It’s estimated that over 40 million bows have been sold globally. Though Siwa likely earns only a portion of the profits due to production and licensing costs, conservative estimates suggest she’s earned around $8 million after taxes from the bow sales alone.
That merchandising success also includes clothing, toys, bedding, and accessories, often featured in major retailers like Walmart and Target. This entrepreneurial drive is a key reason her net worth has grown steadily over the years.
Concert Tours and Nickelodeon Deals
In 2018, Siwa launched her first arena tour, D.R.E.A.M. The Tour, which was initially scheduled for 52 cities in the U.S. and Canada. Due to its popularity, it expanded to include stops in the U.K. and Australia, performing in sold-out venues. Her relationship with Nickelodeon further amplified her stardom, featuring her in films, specials, and promotional campaigns aimed at tweens and preteens.
Siwa has starred in several Nickelodeon projects, such as:
- The J Team (2021)
- Ultimate Halloween Costume Party
- The Substitute
- Not-So-Valentine Special
Her crossover into acting also includes “The Angry Birds Movie 2” and appearances in shows like “SpongeBob SquarePants”, “So You Think You Can Dance”, and “Celebrity Family Feud.”
Personal Life and LGBTQ+ Advocacy
JoJo made headlines in January 2021 when she came out as a member of the LGBTQ+ community, becoming one of the youngest major celebrities to do so. In February that year, she confirmed a relationship with her best friend, Kylie Prew. Although their relationship ended in 2022, Siwa has continued to speak publicly about self-love, identity, and acceptance, becoming a role model for LGBTQ+ youth.
She briefly dated Avery Cyrus later in 2022 before they split in December. Through it all, JoJo has maintained a positive and empowering public image.
Reinvention and New Era
Starting in 2023, JoJo began a noticeable transformation. She ditched her signature bows and bright rainbow outfits for short, spiky hair, darker clothing, and a more mature aesthetic. The shift sparked online debates, but Siwa remained unapologetic, saying it reflected who she is now as a young adult.
In 2024, she released a new single, “Karma,” marking a major departure from her bubblegum pop style. The track introduced darker themes and edgier sounds, revealing an artist looking to be taken seriously in a broader music landscape. The accompanying music video received millions of views and helped reposition her image in pop culture.
She hinted that “Karma” is part of a larger project, possibly an album that will further showcase her growth as a singer and songwriter.
Reality TV and Physical Challenges
JoJo also continued to show her versatility by appearing on multiple reality competition shows. She made history on “Dancing with the Stars” (2021) by performing as part of the first same-sex couple, finishing as a runner-up. In 2023, she competed in “Special Forces: World’s Toughest Test,” where she won praise for her grit, athleticism, and emotional strength.
She returned as a judge on So You Think You Can Dance, further cementing her place as a respected figure in the performance world.
Real Estate Moves
In February 2020, at just 16 years old, Siwa purchased a $3.5 million mansion in Tarzana, California. The 6,000-square-foot property boasted a swimming pool, sports court, gourmet kitchen, and even a candy bar in a “Fun Room” that resembled a mini 7-Eleven.
JoJo sold this house in February 2025 for $4.1 million, netting a healthy profit and showing an eye for real estate investment at a young age.
Awards and Recognition
Over the years, Siwa has won numerous Nickelodeon Kids’ Choice Awards, including:
- Favorite Viral Music Artist
- Favorite Musical YouTube Creator
- Favorite Social Music Star
These awards reflect her strong connection with young fans and her lasting impact on the tween pop culture landscape.
What’s Next for JoJo Siwa?
As JoJo continues to evolve, her business acumen, musical reinvention, and media savvy ensure she remains relevant. Whether she’s launching new music, judging on reality shows, or advocating for LGBTQ+ rights, JoJo Siwa is proving she’s much more than a bow-wearing child star. With her current trajectory, it’s not far-fetched to predict that her net worth could soar past $50 million in the coming years.
